DOOH advertising is a vibrant and powerful way to engage audiences in public spaces. However, managing DOOH campaigns effectively requires the right tools to ensure successful planning, execution, and optimization. Below are some essential tools used by top digital out of home advertising companies for managing digital out of home advertising campaigns.
Broadsign:
Broadsign is one of the leading platforms for managing DOOH advertising. It offers an inclusive suite of tools that streamline the entire process, from inventory management to scheduling and reporting. With Broadsign, advertisers can plan, execute, and optimize campaigns across various digital screens, including billboards, transit displays, and retail locations. The platform’s robust reporting features allow for real-time insights into campaign performance, ensuring that advertisers can make data-driven decisions.
Vistar media:
Vistar media is a programmatic DOOH advertising platform that allows advertisers to buy and manage ad inventory efficiently. Through Vistar, advertisers can access a wide network of digital screens, targeting specific audiences based on demographics, location, and behavioral data. The platform also provides real-time reporting and analytics, allowing users to measure campaign performance and make adjustments as needed. Vistar’s advanced targeting capabilities help brands reach the right audience at the right time.
AdQuick:
AdQuick is an intuitive platform that allows businesses to plan, launch, and track their DOOH campaigns from a single interface. It offers users access to thousands of digital billboards and other outdoor screens globally. AdQuick simplifies the ad buying process by providing detailed information about screen locations, audience demographics, and campaign costs. It also integrates with various analytics tools, allowing advertisers to track the success of their campaigns and optimize performance in real time.
Hivestack:
Hivestack is a programmatic DOOH platform designed to increase campaign efficiency by automating the buying and selling of digital ad inventory. Its audience-driven approach allows advertisers to target specific consumers based on data such as location, time of day, and weather conditions. With Hivestack, advertisers can access a global marketplace of digital screens and control when and where their ads appear. The platform also offers detailed reporting features to monitor engagement and effectiveness.
Place Exchange:
Place Exchange connects DOOH advertising with programmatic buying platforms, offering a smooth way to integrate outdoor advertising with other digital channels. Through Place Exchange, advertisers can buy digital billboard space in the same way they purchase online ads. The platform provides advanced targeting options, such as geolocation and time-based triggers, making it easier to deliver relevant content to the right audience. Real-time reporting allows users to measure performance and optimize campaigns on the go.